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The base of all SEO is content. Content is the text view on the page. It's what search engines read when they come to your site. It's also search engines job to the most recent content on the net and this is the reason Google is so successful just because they do it better than anyone other than these.
I am least confident with this area than any other part of your new service process. In all the other areas, if you have got a problem one can make adjustments and surf the effects. In marketing, effects take time and are statistical in nature. What may turn off one buyer may attract another. In addition, really some for this techniques used seem to border on or are outright adjustment.
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